PROBLEM

Movie Goers Hesitate to Use Mobile Ordering System

Although it is frustrating for the movie goers to stand in long queues and face the crowd, they have not been using mobile apps to pre-book their snacks. Either due to lack of detailed information about the snack or due to limited variety of snack being displayed on the app + the app charges an extra fees compared to in-person ordering. Additionally, they don't address the need for mid-movie cravings, leaving a critical gap in user experience.

My research aims to understand this disconnect and identify solutions to create a more convenient and enjoyable movie snacking experience for everyone.

| How might we reimagine the future of concession stands in a movie theatre ?

| How might we find a way to…… ?

SOLUTION

Optimize Movie Snacking Experience

Seamless ordering experience

• Increase chances of user satisfaction in terms of food delivery up to 85%.

• Allows user to order anytime during or before the movie.

• Get in seat delivery, with no compromises with movie time.

  
  

  

Transparent snack information & availability

• Provide user with clear pricing without any hidden charges.

• Implement a system that shows the availability of snacks in real-time.

  

Socialize without the crowd

• Play games with friends inside app.

• get customize merchandizes.

• share bills with friends.

  

RESARCH

Movie Lines = Missed Movies: Time for a Concession Stand Solution

Studies reveal a major concern: long concession lines lead to missed movie moments (83% in India!) and skipped screenings (23% in US wouldn't go if no pre-ordering). This industry-wide issue demands innovative solutions for a smoother, more enjoyable movie experience.

From my research and interviews I came up with two groups of movie attenders:

1. Those who prefer going to the concession stand.

2. Those who prefer to order on app without facing the crowd.

Concluded some similarities between the two groups:

• Both groups value convenience and efficiency in the snack ordering process.

• Both groups desire real-time information on snack availability and pricing.

FEATURES

Picked 3 Features out of 80+ Proposed Solutions

1. Predict Order

This handy feature in our movie theater snack app helps you:

• Save time: Quickly reorder your favorites from past visits with just a tap.

• Effortless search: Get personalized suggestions based on your keywords, making finding snacks a breeze.

Effortless search: Get personalized suggestions based on your keywords, making finding snacks a breeze.

2. Real Time Inventory

This feature in our snack ordering app allows users to:

• See the real-time inventory of snacks available in each theater.

• Easily check how much inventory is left for their favorite snacks, ensuring they can make informed choices and avoid disappointment.

3.Affordability

Our app puts affordability at your fingertips with two exciting features:

• Deals: Keep your wallet happy with limited-time discounts and special offers on your favorite snacks and theaters.

• Combo Boxes: Get creative with pre-configured bundles that combine high-demand treats with hidden gems, all at budget-friendly prices.

Usability Testing and User Satisfaction

Upon completion of the CinéSnacks app, usability testing was conducted to ensure the application meets the needs of the users. The results were promising, reflecting high user satisfaction with the application. Users expressed appreciation for the features provided, particularly the real-time inventory, affordability options, and the ability to place orders throughout the movie.

Lessons Learned

Despite the success of the project, there were a few areas identified for improvement in future projects. One of the main issues was the assumption of user behavior without sufficient data, which led to some features not being as useful as anticipated. In future projects, more emphasis will be placed on data-driven decisions.

Conclusion

In conclusion, CinéSnacks has successfully addressed the identified pain points of moviegoers, offering a seamless and enjoyable snack ordering experience. This project has not only provided valuable insights into user behavior and preferences but also paved the way for further exploration and improvement in the movie snacking experience. Looking forward to bringing more innovative and user-friendly solutions in the future.